Is Your Mission Statement Killing Your Bottom Line?

Have you ever been at a planning meeting or read a business book and the topic of “mission statements” comes up?  Have you rolled your eyes or skipped past the page?  Does it seem like a waste of time, something you come up with in a moment of inspiration or group think, only to forget when the next business decision or crisis comes along?

The truth is, your mission statement is incredibly practical. It can help you with the daily grind of business dealings as well as those major turning points that can hinder or propel your business to the next level of success.

Every decision made, no matter how big or small should align with it.  Every employee should be able to repeat it.  It’s the compass that your company comes back to that helps guide and direct. When consistently used, you’ll see stronger bottom line results.  Yes, it’s that important.

What defines a mission statement?

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